Patent, Copyright, and Trademark Law are the legal protections safeguarding intellectual property. Patents protect invention designs, appearances, and utility functions. Individuals and companies invest a considerable amount of time, energy, and money developing new inventions and products and these Patent, Copyright and Trademark laws protect the inventor rights from others from intellectual property theft without paying royalties to the original inventor. Copyrights protect the unauthorized duplication of images and written text for resale or unauthorized use in the sale of a another product. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, search engines, criticism, news reporting, research, teaching, library archiving and scholarship. Primarily if the copied material is used "for another purpose" other than the original, and used in limited quantities it is considered "fair use". For example students may copy quotes and images from textbooks for their research papers (another purpose) than actually copying the entire textbook with images and reselling their own textbook alternative (original use). Finally Trademarks protect "brand names" from being copied for the purpose of confusing buyers into believing they are buying from another brand. Some brand names can be the same, but their meaning must be distinct and not confusing (e.g. Apple computers vs. Apple records).
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